Introduction:
Problem discovery is a process that helps product teams refine their ideas by deeply understanding real user problems and then landing on the best way to solve them.
It is done before and during the process of producing a business canvas or business case, which allows for summarizing the value.
Importance of Problem Discovery
The product discovery process is about building the right products and features for customers, and it helps reduce the risks around what to decide to build.
The process of product discovery ensures that product managers and teams are on the right track.
Discovering Problems
The first step of the problem-discovery process is discovering problems to solve. Product managers should be learning continually and always on the lookout to identify problems worth solving.
Benefits of Problem Discovery
The process helps teams to make real progress by reducing uncertainty as they find problems worth solving and solutions worth building.
Common Mistakes in Product Discovery
Not Being User-Centered
Not Involving Team in the discussions
Skipping the Research Process